I am Dejan Marinkovic
A Branding Expert
Let’s create
success stories
together!
Branding of Products,
services, tourist
locations,
and Companies
THE BRAND IS THE REPUTATION THAT WE HAVE AS individuals, COMPANIES, PRODUCTS, OR SERVICES IN THE SOCIETY THAT SURROUNDS US.
You have a lot of comments, likes, and shares, but no sales. Sometimes it is necessary to make a small “push” in order for your target audience to take the action, you are aiming for.
As a professional I focus on:
Branding a Companies
Employer Branding
Personal Branding
Branding of the Tourist destination
Product branding
Service branding
In branding, I focus on:
Visibility
One hundred percent! 100% One of the most common causes of business failure, large or small, is its inability to create value for customers. The concept of value is one that is both simple and complex. It is simple because it has only three components, but difficult because the value can only be determined by the client and can include tangible and intangible concepts, such as perception and opinion.
Differentiation
One hundred percent! 100% Real creativity requires knowledge, knowledge of facts from a specific area that interests us and in which we want to be creative. That is why it is said that creativity is connecting old information in a new way. Creative people are generally the most creative and successful in a very small number of areas, often just one. But it is enough to enable them to think creatively and non-automated even outside the area of their narrow interest and activity.
Creativity
One hundred percent! 100 % Authentic means being who you are in the depths of your soul. This is the person who, when the curtains come down, the world goes silent, when the external lights directed at you go out, who you are then, that’s your true personality without false shine and idealization. Fortunately, our true nature and authenticity are lost somewhere, hidden deep within us but never disappear, our true, real personality is always waiting for us to strengthen, love it as it is, and set it free, among people without fear of rejection.
Quality
One hundred percent! 100% We’ve all witnessed phenomenal sales at least once; it’s that feeling when someone sells you something, and you don’t think for a moment if you made a mistake when you made the decision to buy. Are such sellers simply talented at selling or do they have the tricks of successful selling? No, they just mastered the art of successful sales, which you can master too. Selling is nothing more than a process that every customer goes through, and your role as a skilled salesperson is to be the customer’s unreserved support at every point of that process.
Company branding
Regardless of what you do, your company has a certain reputation in society. The better this reputation, that is, other people’s opinion of you, the greater the chance that you will reach your ideal clients/customers, associates, and partners, as well as the media that can help you build your visibility in the market where you operate. Recently, a lot of attention has been paid to the branding of tourist locations, personal branding, and employer branding. In short, it became clear to everyone that a quality brand opens all doors.
Product/service branding
Along with the continuous branding of the company, it is smart to brand all your products and services as well. Although it sounds complicated, it doesn’t always have to be that way. In the process of branding products and services, the most important thing to think about is differentiation – how does my product/service differ from others on the market? How do I help my customers make life easier and better with my product/service? Once I’d discovered our unique offering, writing a brand strategy is just the icing on the cake.
Get to know my way of working
Your unique offer
Before the branding process, I will ask you just one, but not an easy question – do you know what your unique offer is? What is it that you offer that is better and different from the offer of your competition? The answer you have up your sleeve is probably not the correct answer. And that’s why we will stay on this part, the introductory part to branding until we discover your unique offer.
Brand archetype
Once we’ve gotten to know your offer, I’ll do some market research. How do your employees, people who know you, and your current and future customers see your products/services? Have you already recognized yourself in one of the 12 brand archetypes or do you still need to create your authentic story? If you have no idea what we’re talking about, don’t worry. That’s why we’re here.
I am building a story
I have to admit, this is the most fun part of the process for us because now I have on the table the challenge of how to tell an interesting story about your product/service, and then translate that same story into colors, graphics, letters and, ultimately, something very tempting, something like ice cream with the most favorite taste. Here I will brainstorm, sketch, research, create, debate, and then come up with a solution that will appeal to your customers.
I spread the word about you
But even the largest, most modern, and most luxurious ship in the world are useless if it remains in port and no one knows about it. It’s the same with your brand. Now I need to present this enticing story, with longing colors, tastes, and smells to the public. How am I going to do it? Well, as I discovered and thoroughly researched your target audience in the previous steps, I will now place the content on those online and offline channels where this audience is staying.
Feel Free to Say Anything!
Want me to help you with the services we do best? Answer a few short questions and I will contact you with an offer as soon as possible. If you have any amazing ideas just email me. I’m available at the working time (9 AM – 6 PM). or just give me a miss call @ +387 60-356-6996 I’ll follow up.